“If the candidate you’d like to get the nod from your boss, your working group, or your family is the flashier, riskier one, pose it as a choice of which to SELECT. If your candidate is the less flashy, less risky option, frame it as a choice of which to REJECT.” (Gilovich and Ross, 2015)
“We should choose A (riskier and flashier one because (prospects etc.)”
“We should not reject B because (safer etc.)”
Trust me, I’ve done research, verified and corroborated evidences; it is psychologically proven to give you higher chance to get that nod you need from your working group 😉
Gilovich, T. and Ross, L. (2015) The wisest One in the room: How you can benefit from social psychology’s Five most powerful insights. Philadelphia, PA, United States: Free Press.